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==Metropolitan Club (AMC)== | ==Metropolitan Club (AMC)== | ||
Almost from the beginning of sales of the Metropolitan, American Motors received many letters and photographs from Metropolitan owners with stories of their good experiences with their cars. Some of these comments were used in later brochures for the Metropolitan. In January 1957, James W. Watson (AMC's Sales Manager for the Metropolitan) decided to initiate a "Metropolitan Club" to channel this enthusiasm, and hopefully increase Metropolitan sales. He reasoned that personal recommendation was a powerful marketing tool. | Almost from the beginning of sales of the Metropolitan, American Motors received many letters and photographs from Metropolitan owners with stories of their good experiences with their cars. Some of these comments were used in later brochures for the Metropolitan. In January 1957, James W. Watson (AMC's Sales Manager for the Metropolitan) decided to initiate a "Metropolitan Club" to channel this enthusiasm, and hopefully increase Metropolitan sales. He reasoned that personal recommendation was a powerful marketing tool. | ||
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==External links== | ==External links== | ||
* [http://www.austinmemories.com Austin Memories] | * [http://www.austinmemories.com Austin Memories] | ||
*[http://www.nashmet.com/ History and details of the Metropolitan] | *[http://www.nashmet.com/ History and details of the Metropolitan] | ||
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[[Category:1950s automobiles]] | [[Category:1950s automobiles]] | ||
[[Category:1960s automobiles]] | [[Category:1960s automobiles]] | ||