Fargo (truck)

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Fargo FK2-33 Truck 1946
Fargo Power Wagon truck in Batey ha-Osef Museum, Israel.
1959 Fargo truck ad for Canada.
A 1956 Fargo pickup.

Fargo was a brand of truck manufactured and sold in Canada by the Chrysler Corporation. Fargo trucks were almost identical to Dodge trucks, save for trim and name, and were sold by Chrysler-Plymouth dealers. Production began in the late 1920s.[1]

The name Fargo was discontinued after 1972 for Canada, but lived longer for other countries around the world under the Chrysler Corporation's badge engineering marketing approach. Most of the Fargo trucks and bus chassis sold in Argentina, Finland, Australia, India, and other countries in Europe and Asia were made in Chrysler's Kew (UK) plant. Most were also sold under the Dodge and Commer names.

The Fargo brand still exists in Turkey, where Fargo and DeSoto trucks are made by Askam Kamyon Imalat with no technical or business connection with Chrysler.

Theories on why Chrysler used the name Fargo include the imagery of open range of the American west, symbolized by the city of Fargo and the Wells-Fargo stage lines, while another theory assumes there was a play on the words "Far" and "Go" denoting durability.


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